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Writer's pictureElinor Kahurangi

New Rules Limit Alcohol Sales in New Zealand: "We dont need bottle stores on every corner!"



In 2024, New Zealand introduced major reforms to its alcohol laws, empowering local communities to have greater control over alcohol sales in their areas. Auckland Council's new Local Alcohol Policy, nearly a decade in the making, imposes stricter rules on off-licences, like supermarkets and bottle shops, particularly in high-risk areas with elevated rates of alcohol-related crime and harm. The policy, to be implemented in two stages, includes limiting the opening of new off-licences and reducing the maximum trading hours for alcohol sales. From December 2024, supermarkets and bottle shops in Auckland will no longer sell alcohol after 9 pm, and bars and restaurants must close earlier than before. These changes respond to widespread community concerns about the over saturation of alcohol outlets and the associated harm in neighbourhoods.


Parallel to this, the New Zealand Parliament passed the Sale and Supply of Alcohol (Community Participation) Amendment Bill, aimed at enhancing community involvement in alcohol licensing decisions. This new law removes the ability for parties to appeal provisional local alcohol policies, which was often used by large supermarket chains to delay restrictions. It also makes licensing hearings less intimidating by prohibiting cross-examination,


encouraging more community participation in shaping local alcohol regulations. Public health advocates and community groups have welcomed these reforms, arguing they will significantly reduce alcohol-related harm such as violence, injuries, and drink-driving incidents.


Despite support from health professionals and community leaders, these changes have faced opposition from the alcohol industry. Industry groups argue the new regulations could hurt small business owners and reduce revenues, with some liquor stores fearing a significant drop in sales. Nonetheless, the reforms are seen as a vital step towards creating safer communities by curbing the availability and promotion of alcohol, especially in areas most affected by its misuse. Further proposed changes to ban alcohol advertising during sports broadcasts and sponsorships reflect New Zealand's ongoing efforts to align with global public health trends in minimising alcohol harm.

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