top of page
Writer's pictureMartin Anae

Samoa 7s Rugby Faces Critical Junction: Examining Current Challenges and Future Prospects


Photo: Galumoana

Madrid, June 2, 2024 – The Samoa 7s rugby team is at a pivotal moment as they prepare for a crucial match against the USA in the Challenger Series Playoff, with their place in the elite World Rugby 7s series hanging in the balance. Following a string of disappointing performances, including recent losses to Chile, Spain, and Kenya, Samoa finds itself in a fight for survival in a tournament they once dominated.


Samoa 7s Coaches

Recent Struggles Highlight Deeper Issues

Despite being coached by some of the best names in the sport, including Gordon Tietjens, Damian McGrath, and the current head coach, Rugby Hall of Famer Brian Lima, the team’s performance has declined. Frequent changes in coaching staff, occurring roughly every three years or so, have not yielded the desired stability or results. This situation has prompted questions about whether the problem lies solely with the coaching or if there are more profound issues at play.


Grassroots Development and Infrastructure

A key area of concern is the development of rugby at the grassroots level in Samoa. Is there a lack of robust youth programs, clinics, and training camps hampering the identification and nurturing of young talent?. Improved infrastructure and training facilities are essential to provide young players with the environment they need to develop their skills and physical conditioning.


In New Zealand, rugby player development begins as early as age 5, with children starting with basic tag and touch rugby. The commitment to grassroots rugby is a shared responsibility across all New Zealand rugby communities and clubs, fostering a strong foundation for the sport from an early age.


Governance and Strategic Planning

Lakapi Samoa, the governing body of Samoan rugby, will need to re-evaluate its governance structure and strategic planning. Since the team's peak in 2010, when they won the World Series and were celebrated with a national holiday, there has been a noticeable decline. This suggests that a comprehensive review of the union's leadership, vision, and strategic initiatives is necessary. Ensuring that the leadership is committed to long-term development and not just short-term fixes is crucial.


Talent Retention and Financial Stability

The union must also address issues related to talent retention and financial stability. Effective talent identification programs and ensuring that players have incentives to stay and represent Samoa are vital. The recent loss of major sponsor Vodafone exacerbates financial challenges, highlighting the need for diversified funding sources and strong sponsorship relationships.


Community and School Programs

Building a strong rugby culture from a young age through school and community programs can provide a steady stream of talent. Initiatives such as school competitions, community leagues, and rugby festivals can foster a love for the game and ensure a consistent pipeline of skilled players.


Looking Forward

As Samoa faces the USA in the Challenger Series Playoff, the outcome will significantly impact the future of Samoan rugby. A win would secure their place in the World Rugby 7s series, providing a morale boost and a platform for rebuilding. However, regardless of the result, the focus must shift to long-term solutions.


Strategic Overhaul for Sustainable Success

To reclaim their former glory, Lakapi Samoa must embark on a strategic overhaul:

  • Comprehensive Review: Conducting a thorough review of current programs, governance, and strategies.

  • Development Programs: Investing in grassroots development and improving training facilities.

  • Governance Reforms: Restructuring the board if necessary to include members committed to long-term growth.

  • Community Engagement: Building strong support through community involvement and youth programs.

  • Long-Term Planning: Developing and adhering to a long-term strategic plan focusing on sustainable growth.

The current challenges faced by Samoa 7s rugby underscore the need for systemic changes beyond coaching. By addressing grassroots development, infrastructure, governance, and community engagement, Lakapi Samoa can build a stronger foundation for future success. The match against the USA is a critical juncture, but the ultimate goal should be sustainable growth and competitiveness on the international stage.


As the rugby world watches, Samoa’s resilience and commitment to overcoming these challenges will be crucial in shaping the future of Samoan rugby.

1,113 views

Comments


smi_2.png
SMI-Logo-2024.jpg

Numera Samoa: +68525799

Numera NZ: +6421820594 fesili mo Maiava Leslie Wulf

O le tatou imeli: salesnz@smisamoa.ws

bottom of page