Toleafoa Leatuao Larry Tupai-Lavea is a dynamic leader who has successfully integrated his faith, business expertise, and deep commitment to community service to create a lasting impact both in New Zealand and Samoa. Born in Samoa and raised in New Zealand, Toleafoa's journey has taken him from humble beginnings to becoming a respected figure in business and a passionate advocate for children's rights. His life story is a powerful narrative of resilience, faith, and the importance of community values.
From Early Challenges to Entrepreneurial Success
Toleafoa was born in Samoa and moved with his family to Hamilton, New Zealand, when he was six years old. His early years were shaped by a strong work ethic instilled by his parents. At the age of nine, he started his first job at a local dairy, and by 12, he was working at McDonald's. Despite the long hours that affected his schooling, these early experiences taught him perseverance and dedication—qualities that would define his future.
In 1998, after 15 years at McDonald's, Toleafoa chose to pursue theological studies, earning a degree in theology and a diploma in practical theology. This spiritual journey led him from the Methodist Church to the Anglican Church, where he became a non-stipendiary priest. His decision was driven by a desire to reshape the community's understanding of faith, emphasising service and support over financial contributions to the church.
Toleafoa's career took a new turn after he applied for 167 jobs unsuccessfully before finally securing a position managing service stations in West Auckland. This opportunity introduced him to the retail fuel business. By December 2007, he had become a business owner within the Z Energy Network, managing eight service stations under his company, Aiga Energy. Toleafoa’s approach to business is deeply influenced by his Samoan heritage, employing a communal, values-based model that mirrors the structure of a traditional Samoan village.
A Voice for the Vulnerable: Championing Children's Rights
Beyond his business ventures, Toleafoa has dedicated himself to philanthropy. In 2024, he was appointed as the first Ambassador for Children's Rights by the Samoa Victim Support Group (SVSG). This role allows him to channel his leadership skills and community connections toward advocating for vulnerable children in Samoa who have experienced abuse and adversity. His involvement with SVSG demonstrates his commitment to creating safer, more supportive environments for children, particularly those in challenging circumstances.
A Meaningful Visit to Toleafoa's Yard in Mangere
Earlier this week, we had the opportunity to visit Toleafoa's yard in Mangere, New Zealand, where his dedication to community service was evident. In collaboration with the Samoa Victim Support Group, Toleafoa is preparing to ship several container loads filled with essential items to Samoa. These containers include clothing, beds, mattresses, school desks, tables, and two large freezer chillers. The freezers are particularly needed as SVSG currently lacks proper facilities to store food and meat, which Toleafoa aims to remedy.
Among the items being shipped are near-new clothes, desks, tables, beds, mattresses, and musical equipment, including a piano that is especially dear to Toleafoa. This piano, bought by his mother on layby for $5 a week, is more than a family heirloom; it represents the beginning of a musical journey for his siblings, who later formed the famous music duo Adeaze. Toleafoa proudly shared that his brothers will be traveling to Samoa in January to teach music to the children supported by SVSG, continuing the family’s legacy of giving back.
In another forward-thinking move, Toleafoa is donating a food trailer and cabinets as part of a business course he plans to introduce for the children at SVSG. This initiative is designed to teach them valuable business skills, offering a pathway to entrepreneurship and self-sufficiency. Toleafoa sees great potential in equipping these children with the skills to become future business owners, helping them explore different career choices.
Bridging the Digital Divide with Technology
Recognising the importance of technology in education, Toleafoa has also donated Samsung tablets and a projector, valued at over $40,000. These tools will significantly enhance the educational environment for the children, providing access to digital resources and modern learning methods. This initiative reflects Toleafoa’s broader vision of empowering youth through education and technology.
Summary
Toleafoa Leatuao Larry Tupai-Lavea is a man of many talents—a businessman, a minister, a philanthropist, and a community advocate. His life story reflects the power of resilience, faith, and a deep commitment to community service. From his early years in Samoa to his success in New Zealand’s business landscape and his ongoing efforts to support vulnerable children in Samoa, Toleafoa remains dedicated to using his influence for good. His work with the Samoa Victim Support Group and his plans for empowering children with education and entrepreneurial skills demonstrate his unwavering commitment to creating positive change and uplifting those in need.
Toleafoa’s journey is a compelling reminder of what can be achieved when one stays true to their values while navigating life’s complexities, combining faith, business, and service to make a lasting impact.
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